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Slot machines are disappearing at an alarming rate from the floors of commercial UScasinos. That’s according to a recent report by Deutsche Bank analysts Carlo Santarelli and Danny Valoy.
Deutsche’s analysis of 12 US casino companies that operate a total of 120 properties shows a 21 percent decline in the number of slot machines since 2007. This amounts to an aggregate loss of 43,400 machines.
The decline isn’t because of an outlier or two: “All 12 operators in our analysis have culled their floors,” read the report. It concludes, “We believe this trend is likely to continue into the foreseeable future as operators shift financial resources to other amenities and continue to seek efficiency on floors.”
The 12 casino operators on which the report based its findings are:
- Ameristar Legacy Assets
- Isle of Capri Legacy Assets
- Eldorado Resorts
- Pinnacle Entertainment
- Boyd Gaming & Peninsula Assets
- Las Vegas Sands
- Mohegan Tribal Gaming
- MGM International Resorts
- Penn National Gaming/GLPI
- Red Rock Resorts
- Wynn Resorts
What’s replacing slot machines?
Not too long ago, it was slot machines that were replacing other games (poker rooms in particular) or underperforming amenities on casino floors. Slots were seen as casinos’ best square-footage bang for their buck.
This is no longer the case, for two reasons:
- Gaming habits are changing, particularly among millennials
- Casinos are realizing better revenue streams from other, non-gaming sources
Gaming habits are changing
A new generation of casino-goers are shunning slot machines. That has the industry scrambling to design slots and/or games. But when you consider the number of first-time visitors to Las Vegas is growing and the average age of visitors is decreasing, it’s clear that attracting millennials isn’t the problem.
Despite higher visitation, millennials simply aren’t gambling. But then again, this age bracket was never going to producemuch in the way of gaming revenue. Even if they do develop millennial-friendly slot machines, the number of slots on the casino floor is unlikely to increase. Casinos have found they can make as much or more money from non-gambling visitors.
Non-gaming margins are higher
Beginning with Steve Wynn’s shift to destination resorts when he built the Mirage — and later Bellagio, Wynn, and Encore — the industry has been increasingly pivoting toward non-gaming revenue with higher margins — hotel rooms, food, nightclubs, and other forms of entertainment.
Casinos are no longer giving these things away as comps to lure in gaming dollars. Instead, they’re charging a premium for them because of the experience that accompanies a trip to a true resort casino. At some point, this change might reach a complete role reversal, with gaming being the comp to lure people to the hotels, shops, and entertainment venues offered at luxury casinos.
As I noted in a recent column, “Casinos have long undervalued their hotels and amenities. They used to give them away as door prizes to anyone who set foot on the casino floor.”
But as it turns out, it’s the amenities and the four-star hotel experience that makes people want to part with their hard-earned dollars. This is particularly true among the younger visitors, who prefer to gamble at their convenience (online or at regional casino properties) rather than travel to gamble.
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In the same vein, UNLV’s David Schwartz recently wrote that hotel rooms will soon overtake gambling in terms of revenue: “If the current trend continues, by 2019, rooms will make about as much money as the casino floor, in 2020 they will surpass it, and by 2023, Las Vegas Strip resorts will make about $2 billion more from their rooms than their gambling.”
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Beyond rooms, non-gaming revenue has been gaining steam for decades.
Per the Press of Atlantic City:
“In 1989 nongaming revenue represented 21 percent of total casino revenue; as of 2015, it represents 29 percent. For casino industry leader Las Vegas, the shift is even more distinct from a 60/40 split gaming vs. nongaming in 1989 to a 35/65 split in 2015.”
Don’t put slots on the endangered species list just yet
This isn’t necessarily a warning to slot machine manufacturers … at least not yet.
In addition to slot manufacturers adapting to current trends — skill-based slot machines (including touch screen table gaming) and virtual reality technology — the report notes that Mohegan Tribal (the only tribal casino operator examined) saw the smallest decline of its 12 companies. As one gaming analyst noted on Twitter, there is more to it.
Saw analyst report out saying slot floors have been shrinking. Simply not true. Yes, Commercial casinos are down, but Tribal & Route are up!
— Todd Eilers (@EilersResearch) April 6, 2017
Along the same lines, the report notes the largest operators (casinos with 10,000 or more slots) have been the most aggressive when it comes to removing slot machines. This makes sense, as it’s the amenities and experiential nature of a billion-dollar (or multi-billion-dollar) casino that attracts people.
Basically, the bigger the casino and the casino market, the less it needs to rely on gaming revenue.
The gambling industry in the Netherlands is on the cusp of change. What was once a heavily monopolised and regulated sector is now set to open its doors to foreign operators for the first time. It may come as a surprise to learn that a country with such a liberal view on drugs and prostitution has had such a firm stance on betting, but like many European countries, it attempted to protect its monopoly on the industry.
However, by 2013 it had become clear that foreign operators and Dutch citizens were ignoring the law. Hundreds of Dutch online casinos continued to take players from the Netherlands, with many offering their platforms and support in Dutch. At one point the government asked banks to stop processing transactions related to gambling activities, but this was voluntary, and unsurprisingly, the majority of banks refused. In 2013 draft legislation was drawn up to regulate the Netherlands online gaming industry, with new operators able to apply for licences from January 2015. Over 200 companies have already expressed an interest in obtaining a licence, although the full details of how the system will work are yet to be formalised.
In the meantime Dutch players are estimated to spend between €250m and €800m on “illegal” wagers with foreign-based betting sites, but it will only be a matter of time until these wagers become “legal” according to Dutch law. Here are some of the best online casinos in the Netherlands:
Best Casino Sites in Holland 2020
- Rank
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Best Casino Sites in Holland 2020
Legal U-Turn
The decision to welcome foreign-based gambling companies to the Netherlands is something of an about-face compared to previous legislation, which had attempted to prevent Dutch players betting online.
Since the 1970’s all forms of casino gaming in the Netherlands have been controlled by the state-owned Holland Casino, which operates 14 bricks-and-mortar casinos in the country. Dutch players have been legally allowed to play blackjack, roulette, poker and several other Vegas-style games in these establishments for many years.
The sports betting sector has been monopolised by two companies: De Lotto, which handles all sports except for Horse Racing; and Scientific Games Racing B.V., which looks after Horse Racing. Toto.dl (owned by De Lotto) is the only sportsbook licenced to offer its services online to Dutch customers.
In 2006 Holland Casino was granted a licence to provide an online casino alongside its land-based services, but it lasted little longer than a year. By 2008 the Dutch parliament had voted against a bill to renew the licence for a further three years. It also voted against a bill to regulate limited internet gambling.
By 2011 the Netherlands had begun to investigate ways of developing a new legislative framework to deal with e-gaming. The Secretary of Security and Justice admitted that laws were being ignored by Dutch citizens and a new law would allow more oversight. However, in 2012 the Netherlands Supreme Court ruled that the ban on online gaming was not in contravention of the EU law of free movement of services, and banks were asked to block transactions relating to foreign-based gambling operations. As this policy was not enforceable by law, most banks simply refused, and by 2013 the Netherlands government had announced its intention to liberalize the market and award licences to overseas operators for the first time.
Sweeping Changes
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The new regulations took effect from January 2015 with a 20% tax on total revenue introduced for operators. This has caused a stir because it is less than the current 29% charged to land-based services. However, it is considered necessary to enable casinos to offer games and pay outs that are competitive with unlicensed sites.
It has also suggested that there will be a compulsory contribution from licensees to a fund which will help support problem gamblers, while it will also put in place strategies to monitor players and potentially limit their usage through a national register of gamblers.
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With over 200 betting operations already showing an interest in the Dutch market, it’s clear that there are some big players ready to take a piece of the pie, and a quick look at the stats reveals why.
The Netherlands is the 17th largest iGaming market in the EU, with 700,000 regular players, and over 93% of the population having access to the internet. That market is estimated to be worth around €2.3bn but only 9% of this is from internet gambling – compared with an average 12.5% across the EU. Some experts have suggested that within a regulated environment, this could grow to a 31% market share, which signals huge potential for growth.
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Once the large gaming and sports betting providers enter the market it can be expected to grow considerably, with players confident that they can play at fully licensed and regulated casinos. Dutch gamblers have already been used to playing a wide variety of games at foreign-based websites, but soon they will be able to do so completely legally. Better still, they will have the security of knowing that the site must be licensed and regulated by Dutch law. The government will also be a big winner due to the amount it raises through taxation, with licences also expected to earn approximately €10m per year.